Season and Club Context
This jersey belongs to the 1996–1997 season, when Real Madrid competed in La Liga and European competitions with a squad transitioning toward a new era of success. It represents the final phase of the Kelme partnership before the club began a new chapter in kit design and sponsorship.
Design and Material Details
Classic Colors and Layout
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Traditional all-white base, iconic to Real Madrid’s identity
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Blue Teka sponsor printed across the chest
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Kelme logo embroidered on the right chest
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Club crest sewn on the left chest with gold crown and vibrant detail
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Signature Kelme paw prints along the sleeves and shoulders, connected by diagonal striping
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Fold-over white collar with blue trim and triangular neckline panel
Fabric and Structure
Crafted from lightweight polyester material with a soft matte finish, typical of mid-90s football kits. The relaxed fit and breathable underarm zones offer comfort, while reinforced stitching ensures durability.
Historical Significance
Era Highlights
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A symbolic jersey of Real Madrid before the rise of the Galácticos era
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Worn during key La Liga fixtures and European challenges of the season
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Represents a time when the club blended experience with emerging talents
Kelme and Teka Legacy
The combination of Kelme and Teka became one of the most memorable shirt partnerships in the club’s history. This season marked one of the final times fans saw the iconic paw-print design before kit suppliers changed.
Collector and Fan Appeal
Why Supporters Value It
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Clean, traditional white look enhanced by unique Kelme detailing
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Instantly recognizable for fans who grew up watching 90s La Liga football
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Perfect for matchdays, fashion styling or framed display
Why Collectors Seek It
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Paw-print sleeves and Teka sponsor make it a classic vintage piece
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Final home shirt releases by Kelme for the club
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Increasingly rare, especially in well-preserved condition, making it a standout retro collectible

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