1996–1997 Real Madrid Away Retro Football Jersey

Season and Club Context

This jersey represents Real Madrid’s 1996–1997 season away kit, worn during La Liga and European fixtures. It marked a transitional era for the club, combining bold design experimentation with growing ambition in domestic and continental competitions. The kit was produced by Kelme, a Spanish sportswear brand closely associated with the club during the mid-90s.

Design and Material Details

Color and Visual Design

• Dominant white and purple combination

• Abstract geometric purple graphic pattern across the front and lower section

• Repeated Kelme paw prints on the sleeves and shoulders — a signature design element of the era

• Teka sponsor printed across the chest in deep purple

• Real Madrid crest embroidered on the left chest

• Ribbed purple collar with white trim and a classic 90s fold-over style

Fabric and Construction

The jersey is crafted from lightweight polyester typical of mid-90s kits, featuring a slightly glossy texture. The pattern is sublimated into the fabric for lasting color. It has a relaxed fit with breathable side panels ensuring comfort both on and off the pitch.

Historical Significance

Memorable Era for the Club

• This jersey belongs to the final phase before major squad evolution and early European successes of the late 90s

• Seen in La Liga and European competition fixtures throughout the season

• Kelme’s daring design approach helped define one of the most visually unique eras in club history

Sponsor and Brand Identity

The Teka sponsorship and Kelme manufacturer partnership remain iconic symbols of Real Madrid’s 90s football identity. This was one of the last seasons featuring the Kelme logo before the club transitioned to a new kit supplier.

Collector and Fan Appeal

Why Fans Want It

• Eye-catching purple graphics make it one of the most distinctive away kits ever worn by the club

• Evokes nostalgia for 90s football culture, early La Liga memories and classic European nights

• Comfortable to wear casually or display proudly in any football collection

Why Collectors Seek It

• Rare Kelme + Teka combination with bold sublimated graphics

• Part of an era before modern minimalism — perfect for collectors who love expressive retro designs

• Increasingly hard to find in good condition, making it a valuable vintage piece